.
, B2B‑, LTV . , .
, .
, VI.
70% .
. , account manager, , C‑level churn.
SLA, NPS, customer success .
soft skills: , .
B2B , LTV .
/.
LTV .
: .
,
B2B‑ .
, , KPI ( ).
Researching headhunting , .
72 .
180 .
B2B‑, . , . , 90%+ .
Executive Search.
- .
STAR, PARLA.
( ).
Job-, Telegram- .
13+ , customer success B2B‑. HR inhouse . : , , 3050%.
1. - ()
2. KPI ( )
3. .
4. .
5. : , , ( ).
6. 23 .
7. .
8. .
9. 180 .
, 1,2 ₽ .
‑ ? .
HR 13 . 5 HRD 2000 7000 . - .
-, .
?